Rootes were determined to compete at this lower point in the market, as the anticipated increase in overall volume would help Rootes to grow and be able to defend itself in any forthcoming amalgamation in the British industry.
The smallest Rootes product, the Minx, competed at a size above the Morris Minor and Ford Prefect/Anglia.īMC had the smaller Austin A35, and there was an increasing market penetration by the truly compact cars, like the Fiat 500, and the bubble cars, like the BMW Isetta. But it unarguably lacked a smaller car and a truly small car. In 1955, the Rootes Group was making a steady living producing technically conservative but style conscious cars, such as the Hillman Minx, Sunbeam Rapier and Humber Hawk to a market centered on Great Britain, the British Commonwealth and some sales in North America. But the Imp project in many ways tells a significant part of the post war British motor industry and post war industrial story on its own. Britain, however, has had only one it had its flaws, some fairly reported, some exaggerated in many accounts. It still has one, the Porsche 911, which is perhaps one of the most accomplished cars on the market now or ever. (first posted ) Europe has had many great rear engined cars, some more appealing than others.
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